Jeana McNeil
Vice President
Joe Radwich
Vice President
05.08.2012
Businesses rely on forecasts to inform strategic and tactical decisions. This Isurus Insights identifies opportunities to improve the overall accuracy and reliability of forecasts by incorporating primary market research data. Download the PDF
Many B2B technology companies don’t invest enough in branding. Isurus’ experience conducting research in the category demonstrates that branding should be a priority for B2B technology marketers. Read this Insights to learn more. Download the PDF
Win/loss analysis is a process for evaluating why deals are won or lost, and typically involves getting feedback directly from decision-makers and/or influencers in the buyer's organization. This Insights recommends five questions to increase the value of your win/loss program. Download the PDF
Despite the potential for increased effectiveness, efficiency and profitability, adoption of many business technologies falls short of expectations. This Insights discusses three common barriers to adoption and raises questions that can serve as a self-assessment exercise for evaluating your organization’s situation. Download the PDF
Product messaging to B2B audiences needs to convey complex messages in simple but compelling terms. This Insights makes five recommendations that will help you in the initial stages of message development, when decisions about message content, benefits and value propositions are made. Download the PDF
"Isurus works as a true extension of the client's marketing department throughout the research process. Understanding the company's goals and marketing direction insures that the research outcome aligns with expectations throughout the organization."
-Senior Associate,
Advertising Agency
