Business Challenges

"Research is a process where you can spend a lot of money and come up with zero. Isurus guides me quickly through the key decisions, helps me avoid the pitfalls, and makes sure I walk away with high-value implications."

-Vice President of Marketing, Enterprise Content Management System Provider

Isurus applies custom primary market research to address a range of business challenges, across domestic and international markets.

Brand Management

Brand management research enables companies to define their competitive strengths and weaknesses, develop a new brand identity or positioning, or understand the value of the brand in different market segments.

Customer Satisfaction

Customer satisfaction research identifies gaps between customer expectations and company performance and ensures that strategic and tactical activities align with customer needs.

Market Opportunity Evaluation

Market opportunity research helps companies identify or validate new market opportunities, estimate market size, and identify market requirements and barriers to entry.

Messaging

Messaging research is used in the development and execution of marketing campaigns to develop value propositions, identify messaging executions that resonate, and to track campaign effectiveness.

Pricing

Pricing research can address a range of specific questions about pricing strategy, such as how to leverage price for optimal revenue or market share, the relationship between brand equity and pricing strategy, and which pricing models best fit the market.

Product and Feature Development

Product and feature development research helps companies prioritize their product development investments by identifying features with the most value to the market, determining optimal feature configuration, and identifying differentiating product features.

Sales Effectiveness

Sales effectiveness or win-loss research is typically used when companies believe they are losing sales due to a systematic, but unidentified, issue. It explores a range of dimensions including the decision process, evaluation criteria, barriers to purchase, and product and rep performance.