Isurus article featured in Quirk’s Marketing Research Review


"Research is a process where you can spend a lot of money and come up with zero. Isurus guides me quickly through the key decisions, helps me avoid the pitfalls, and makes sure I walk away with high-value implications."

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Jeana McNeil

Jeana McNeil
Vice President

Isurus article featured in Quirk’s Marketing Research Review

The February 2019 issue, focused on B2B market research topics, includes our article “Overcoming Inertia: How to understand sporadic customer journeys in low involvement B2B categories” . 

The Isurus team is honored that Quirk’s selected our article for the B2B issue in 2019, and made it the featured cover story.  Quirk’s is an industry-leading publication, and provide valuable thought-leadership for insights professionals, as well as product marketers and marketing professionals seeking research expertise.