Company Info

Isurus Market Research specializes in custom market research on behalf of clients in business-to-business markets. Our roots are in research for enterprise technology firms; however, we do significant work in the areas of education, healthcare, and business services. We regularly conduct qualitative and quantitative research in North America, Europe, and Asia.

The core Isurus team is three partners--John M. Cole, Jeana McNeil, and Joe Radwich, supported by a staff of research analysts. We collectively have over five decades of primary market research and consulting experience and have conducted domestic and international research on behalf of companies ranging from startups to global leaders. Each partner has practical experience and academic training in a full range of qualitative and quantitative research methodologies.

People often ask us what makes Isurus different from other research firms. The answer to that question depends on which other firms you are comparing us to and what is important to you. Areas where you will notice a difference with Isurus include:

We "get it": According to our clients, we "get it." We understand that our clients are not interested in research for the sake of research. They conduct research because they need information for a strategic decision. In the design of a study and analysis of the findings we constantly ask ourselves, "How does this help our client make a better decision?

Sector expertise: We have significant expertise and experience in the areas of enterprise technology, K-12 educational materials, infrastructure technology solutions for educational institutions and for the healthcare sector, and research in the financial services sector (e.g., retail banks, insurance companies, credit cards).

Flexibility in project scope: Many of our clients are small to mid-sized companies. We understand that budgets are tight and that many firms do not have resources to conduct the scope of research they would like. We listen to our clients and help them prioritize their needs, then design studies that answer their most pressing questions while recognizing time and budget constraints

Dedicated project teams: Isurus provides dedicated project teams, ususally led by a partner. For most projects, a second partner is involved as a second point of contact. The same individuals who work with you to scope out a project remain engaged throughout the process; there is no hand-off.

Technology expertise: Many of our clients are business-to-business technology vendors. We have worked with companies in a range of sectors including CRM, ERP, security, storage, network infrastructure, collaboration, and chip design, to name a few. As a result, we understand the context of most enterprise technology decisions and how IT professionals generally conceptualize issues. We are able to put the insights gathered in your study into the context of what we know about enterprise technology decision-making.