We help our agency clients develop more compelling marketing strategies and creative briefs for their end-clients through:

• Target audience definition and exploration

• Positioning research

• Concept testing

• Brand exploration

• Advertising tracking

Why agencies turn to Isurus:

B2B Expertise. We have extensive experience conducting B2B research. We understand the language used by B2B audiences, the enterprise decision making process, and can interpret the results of an individual study in the broader context of business decisions. We also understand the challenges associated with conducting B2B research, e.g. recruiting, finding sample, projecting results from small sample sizes.

Challenging Projects. Many of our agency clients handle most of their research needs internally and only turn to Isurus when a project is particularly challenging. Examples include researching positioning for a product that consumers are not familiar with, complex pricing issues, or highly technical or complex issues.

Need to hand-off the project. Occasionally the research is critical to our agency client, but they must limit their involvement in the research due to workload, budget or other resource constraints. In these cases they turn to Isurus as a research partner they can trust to do the right thing for the project, end-client and agency.

The tools we use:

We use qualitative and quantitative tools such as surveys, focus groups and in-depth interviews. Please see Tools for a more detailed description of our research capabilities.