Using primary research for market opportunity assessment


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"Research is a process where you can spend a lot of money and come up with zero. Isurus guides me quickly through the key decisions, helps me avoid the pitfalls, and makes sure I walk away with high-value implications."

-Vice President of Marketing, Enterprise Content Management System Provider

Using primary research for market opportunity assessment

Isurus’ work demonstrates that businesses make purchase decisions based on a range of factors and that relying too heavily on stated intent to purchase can overestimate the true market opportunity.  Read this Insights to learn more about Isurus’ comprehensive, data-driven framework for assessing market opportunity. Download the PDF