Knowledge Base

"Research is a process where you can spend a lot of money and come up with zero. Isurus guides me quickly through the key decisions, helps me avoid the pitfalls, and makes sure I walk away with high-value implications."

-Vice President of Marketing, Enterprise Content Management System Provider

Isurus Insights

Enhancing forecasting with primary research

Businesses rely on forecasts to inform strategic and tactical decisions.  This Isurus Insights identifies opportunities to improve the overall accuracy and reliability of forecasts by incorporating primary market research data. Download the PDF

Blog

Joe Radwich

Joe Radwich
Vice President

Set it and forget it is the attitude in many low involvement categories –…more

Joe Radwich

Joe Radwich
Vice President

If the response rates to your B2B customer surveys have dropped the pas…more