Knowledge Base

"Research is a process where you can spend a lot of money and come up with zero. Isurus guides me quickly through the key decisions, helps me avoid the pitfalls, and makes sure I walk away with high-value implications."

-Vice President of Marketing, Enterprise Content Management System Provider

Isurus Insights

Enhancing forecasting with primary research

Businesses rely on forecasts to inform strategic and tactical decisions.  This Isurus Insights identifies opportunities to improve the overall accuracy and reliability of forecasts by incorporating primary market research data. Download the PDF

Blog

Joe Radwich

Joe Radwich
Vice President

Do some prospects slip away at the last stages of their buying journey, eve…more

Joe Radwich

Joe Radwich
Vice President

While B2B marketers wait for their organizations to adopt big data tools, t…more