Isurus Insights / Messaging


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"Research is a process where you can spend a lot of money and come up with zero. Isurus guides me quickly through the key decisions, helps me avoid the pitfalls, and makes sure I walk away with high-value implications."

-Vice President of Marketing, Enterprise Content Management System Provider

Messaging

Five recommendations for effective B2B product messaging

Product messaging to B2B audiences needs to convey complex messages in simple but compelling terms. This Insights makes five recommendations that will help you in the initial stages of message development, when decisions about message content, benefits and value propositions are made. Download the PDF