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"Research is a process where you can spend a lot of money and come up with zero. Isurus guides me quickly through the key decisions, helps me avoid the pitfalls, and makes sure I walk away with high-value implications."

-Vice President of Marketing, Enterprise Content Management System Provider

Five dimensions for improving sales effectiveness

Isurus’ sales effectiveness framework focuses on five dimensions of the sales process that can be measured, managed and improved. Use this framework, and the accompanying questions, to assess your organization’s sales process and identify potential opportunities to improve win-rates. Download the PDF

Using primary research for market opportunity assessment

Isurus’ work demonstrates that businesses make purchase decisions based on a range of factors and that relying too heavily on stated intent to purchase can overestimate the true market opportunity.  Read this Insights to learn more about Isurus’ comprehensive, data-driven framework for assessing market opportunity. Download the PDF

Competitive differentiation mapping

Managing competitive differentiation and positioning against competitors are critical in gaining market consideration and winning accounts.  This Insights provides a systematic approach for mapping competitive differentiation in B2B markets. Download the PDF

Four recommendations for services growth

Isurus works with a range of companies seeking to grow their services business. This Insights provides four research-driven recommendations to guide growth strategies for services. Download the PDF