Isurus Insights / Sales Effectiveness


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"Research is a process where you can spend a lot of money and come up with zero. Isurus guides me quickly through the key decisions, helps me avoid the pitfalls, and makes sure I walk away with high-value implications."

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Sales Effectiveness

Four recommendations for services growth

Isurus works with a range of companies seeking to grow their services business. This Insights provides four research-driven recommendations to guide growth strategies for services. Download the PDF

Five dimensions for improving sales effectiveness

Isurus’ sales effectiveness framework focuses on five dimensions of the sales process that can be measured, managed and improved. Use this framework, and the accompanying questions, to assess your organization’s sales process and identify potential opportunities to improve win-rates. Download the PDF

Five questions to add to your win/loss program

Win/loss analysis is a process for evaluating why deals are won or lost, and typically involves getting feedback directly from decision-makers and/or influencers in the buyer's organization. This Insights recommends five questions to increase the value of your win/loss program. Download the PDF