Research Tools

"Research is a process where you can spend a lot of money and come up with zero. Isurus guides me quickly through the key decisions, helps me avoid the pitfalls, and makes sure I walk away with high-value implications."

-Vice President of Marketing, Enterprise Content Management System Provider

Isurus uses a range of qualitative and quantitative research tools. We recommend a data collection tool based on an assessment of our client’s information needs, constraints such as deadlines and budgets, and the practical realities of conducting research in B2B and international markets. Sometimes the most effective research uses a combination of tools.

Qualitative research

Qualitative research is commonly used to explore the perceptions and values that influence behavior, identify unmet needs, understand how people perceive a marketing message or ad, or to inform a subsequent phase of quantitative research.

Qualitative research tools include focus groups, in-depth interviews and asynchronous focus groups and engage the target audience in an open-ended, exploratory discussion.

Quantitative research

Quantitative research is used for a range of research objectives, including market sizing, product development, messaging testing, pricing, and others.

Quantitative research surveys are typically administered online or by telephone.