Companies in B2B sectors need partners that understand the complexity and nuances of their markets. With decades of experience, hundreds of successful project engagements, and thousands of interviews with B2B buyers, Isurus has the knowledge, skills, senior team, and background to deliver effective research designs and robust insights.
Companies in business-to-business markets must navigate buying processes with multiple decision-makers and long decision cycles. They often sell highly technical or expensive solutions in low-involvement categories where inertia represents…
B2B technology vendors must navigate the constant evolutions and pendulum swings in technology markets: The migration to cloud services and infrastructure. Mobile. The ever-increasing number and sophistication of cybersecurity threats…
Isurus’ clients use research to gain an outside-in view of the marketplace. They recognize that long-term growth depends on understanding and meeting the needs of the market. The best product doesn’t guarantee success.
Research is a process where you can spend a lot of money and come up with zero. Isurus guides me quickly through the key decisions, helps me avoid the pitfalls, and makes sure I walk away with high-value implications.
This blog post provides tips for creating effective B2B buyer personas, highlighting key dimensions often overlooked by generic templates. As interesting as aspirational persona dimensions be, most B2B marketers need practical, actionable personals that they can directly integrate into their marketing and sales efforts
Read MoreWhile AI and LLM technologies are advancing personalization, segmentation continues to be the foundation of effective market strategies. This blog delves into practical insights and recommendations for how to set clear objectives, navigate challenging insights, and get the most out of your segmentation efforts.
Read MoreOur success is built on long-term relationships with clients as organizations and individuals. We’ve had the good fortune to partner with hundreds of experienced and thoughtful strategy, product, and marketing professionals. Let’s start a conversation to see if we can help you.