Secondary/Desk Research

Isurus conducts secondary (or desk) research by exploring existing online information sources.

Sources may include industry reports, trade association publications, government statistics, regulatory filings, annual reports, financial databases, press releases, company websites, and other publicly available materials.

Desk research typically provides directional information rather than definitive answers. This is because publicly available information is typically incomplete, fragmented, or inconsistent, especially for privately held companies, niche sectors, or emerging technologies.

We help clients use secondary research to build a high-level understanding of markets, estimate TAM, identify competitors, and provide additional context for primary research data.

Getting value from secondary research relies on the ability to connect disparate sources, identify patterns, and apply judgment to draw meaningful conclusions from the available information.