Companies in B2B markets must navigate buying processes with multiple decision-makers and long decision cycles. They often sell highly technical or expensive solutions in low-involvement categories where inertia is a major sales challenge. Many sell products through channel partners and have little direct contact with end customers, making a traditional sales engagement extra challenging. The decision makers and influencers include functional users, executives, IT, and purchasing.
Isurus understands these challenges. We’ve conducted hundreds of engagements in B2B sectors and interviewed thousands of B2B buyers across a range of industries and job functions.
Our experience, knowledge, and background enable us to: