Quantitative Research

Quantitative research addresses “how many” and “to what extent” questions. With thoughtful designs, the results can be projected to a broader population with confidence. Quantitative methods are commonly used to measure brand awareness, estimate market size, support product development decisions, evaluate pricing, and assess customer satisfaction.

Quantitative methodologies include:

Surveys

Surveys ask buyers and influencers questions using defined response options such as ratings, rankings, and multiple-choice selections. In B2B markets, surveys are typically conducted online through panels and expert networks.

Some small or difficult to reach audiences, such as senior executives or highly specialized roles, may require a combination of online and telephone approaches.

Internal Data Analysis

Companies maintain substantial internal data on customers, products, and transactions. Applying advanced analysis can reveal patterns in purchasing behavior, retention, usage, or cross-sell opportunities.

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