Quantitative Research

Isurus helps clients conduct quantitative surveys with B2B audiences.

Quantitative research addresses “how many” and “to what extent” questions. With thoughtful designs, the results can be projected to a broader population with confidence. Quantitative methods are commonly used to measure brand awareness, estimate market size, support product development decisions, evaluate pricing, and assess customer satisfaction.

Surveys ask buyers and influencers questions using defined response options such as ratings, rankings, and multiple-choice selections. In B2B markets, surveys are typically conducted online through panels and expert networks.

Some small or hard-to-reach audiences, such as senior executives or highly specialized roles, may require a combination of online and telephone approaches.

Isurus has conducted surveys with B2B audiences for over twenty-five years. This experience enables us to create practical designs and set realistic expectations about which audiences can be reached through a survey and what sample sizes are feasible.

“Isurus had a consultative approach and developed a survey and analysis that really worked for us. The team didn’t provide a one-size-fits-all solution but ensured they delivered something that would truly meet our needs.”

– SaaS Client

“The team was incredibly professional both in how they ran our project and in the expertise they brought. They were incredibly helpful in setting the project up for success by providing clear timelines, asking relevant questions, mapping out goals, and making it easy to schedule meetings with the team. And they made key recommendations along the way to improve our results. Plus, the final report was incredibly thorough – providing great insights as well as the full data set.”

– SaaS Client

 

How does Isurus find survey respondents?

Isurus sources survey respondents from specialized online research panels and expert networks that meet our high standards for data quality. We avoid vendors that make unrealistic claims about timing and cost because their data quality is often lacking.

In addition to using reputable sample sources, Isurus reviews each respondent’s answers to confirm they are valid. We take this step because even in the best sample sources, some individuals misrepresent their responsibilities or level of authority, and others are outright fraudulent.

How many surveys do we need to be statistically significant?

In most B2B studies, 100–200 completed surveys are enough to reliably identify the major patterns in the data, assuming the audience is relatively well-defined and homogeneous. Larger samples become more important when the client wants to explore subsegments, when small percentage-point differences would change the decision, or when internal stakeholders require higher statistical precision.