Isurus provides strategic market research for organizations operating in B2B and technology markets. Clients typically engage Isurus when they need a thoughtful partner to help frame a complex question, design the right research approach, and support the decision at hand.
This includes when the work requires:
Engagements where deep experience in B2B markets improves the research design and interpretation of the findings.
Projects that inform important business decisions, such as market opportunities, pricing changes, positioning, or competitive strategy, where broader context and judgment matter.
High-stakes or high-visibility projects where experienced researchers are needed to guide the work and communicate results to senior leadership.
Isurus has grown as a boutique B2B market research firm through long-term relationships with organizations and the strategy, product, and marketing leaders who rely on research to make better decisions. We’ve partnered with hundreds of experienced professionals across B2B and technology sectors.
Isurus is led by founding partners Jeana McNeil and Joe Radwich. As a boutique firm, they remain directly involved in every engagement from research design through analysis and final reporting. Clients work with the same senior researchers from start to finish.
After beginning their careers at large global research organizations, Jeana and Joe founded Isurus to provide a higher-touch, more collaborative approach to strategic market research for B2B clients.
Jeana brings 20 years of experience conducting strategic market research with clients ranging from the Fortune 500 to startups. Her expertise spans technology, healthcare, education, energy, and financial services. Her work includes engagements focusing on market opportunity assessment, branding and messaging, sales effectiveness, and customer satisfaction.
Prior to founding Isurus, Jeana was an Associate Vice President at Research International and a Research Analyst at Cambridge Reports. Jeana started her career as a Research Associate at the Consortium on Financing Higher Education. Jeana holds a BA in Psychology from Wellesley College.
www.linkedin.com/in/jeanamcneilatisurus/
For more than twenty-five years, Joe has partnered with clients to think through complex business challenges, identify gaps in perspective, and apply research insights to strategic decisions. His work spans technology, industrial, and healthcare sectors.
Prior to co-founding Isurus, Joe was an Associate Vice President in the Technology Practice at Research International and a Senior Analyst at Matousek and Associates. Joe holds a BA in Business Administration from Worcester State University and an MBA from Assumption College.
www.linkedin.com/in/joeradwich/
Isurus makes the extra effort, and this makes all the difference in having a good partner vs. a great partner; and in getting research results vs. getting real actionable insights.
Our engagements begin with a conversation to understand:
Based on that discussion, you can determine whether it makes sense to request a formal proposal.
To start the conversation, call 617-844-1344 or visit our contact page.