Engagements where B2B experience and context will make a difference in the research design, analysis, and interpretation of the results.
Engagements that address big-picture questions which require a conceptual understanding of business dynamics and benefit from broader contextual insights.
High-stakes or high-visibility projects that require experienced researchers skilled at communicating results to senior leadership.
We’ve built decades of success on long-term relationships with both individuals and organizations. We’ve had the good fortune to partner with hundreds of experienced and thoughtful strategy, product, and marketing professionals.
Founding partners Jeana McNeil and Joe Radwich lead the Isurus team. Together, they provide executive strategy and execution to deliver a high-touch, meaningful experience for customers. Working with companies ranging from startups to global leaders, Jeana and Joe are deeply engaged with each customer and project – delivering exceptional research design, analysis, and reporting that begets results.
Jeana brings 20 years of experience conducting strategic market research with clients ranging from the Fortune 500 to startups. Her expertise spans technology, healthcare, education, energy, and financial services. Her work includes engagements focusing on market opportunity assessment, branding and messaging, sales effectiveness, and customer satisfaction.
Prior to founding Isurus, Jeana was an Associate Vice President at Research International and a Research Analyst at Cambridge Reports. Jeana started her career as a Research Associate at the Consortium on Financing Higher Education. Jeana holds a BA in Psychology from Wellesley College.
For the past twenty-five years Joe has partnered with clients to systematically think through the challenges they face, identify gaps and blind spots in their knowledge and thinking, understand the underlying dynamics of the challenges they face, and provide guidance on how to use this new understanding to advance their decisions and strategies.
Prior to founding Isurus, Joe was an Associate Vice President in the Technology Practice at Research International and a Senior Analyst at Matousek and Associates where he focused on industrial and healthcare segments. Joe earned a BA in Business Administration from Worcester State University and an MBA from Assumption College.
Isurus makes the extra effort, and this makes all the difference in having a good partner vs. a great partner; and in getting research results vs. getting real actionable insights.
The first step in the Isurus process is a conversation that covers three areas:
Based on this discussion, you decide whether to request a formal proposal from Isurus.