Clients typically engage Isurus when they need a thoughtful partner to help frame a complex question, design the right research approach, and support the decision at hand. This includes when the work requires:
Engagements where deep experience in B2B markets improves the research design and interpretation of the findings.
Projects that inform important business decisions, such as market opportunities, pricing changes, positioning, or competitive strategy, where broader context and judgment matter.
High-stakes or high-visibility projects where experienced researchers are needed to guide the work and communicate results to senior leadership.
Our firm has grown primarily through long-term relationships with both organizations and the individuals who lead them. We have enjoyed partnering with hundreds of experienced strategy, product, and marketing professionals over the course of those relationships.
Isurus is led by founding partners Jeana McNeil and Joe Radwich. As the leaders of a boutique firm, they remain directly involved in every engagement, from research design through analysis and final reporting. Clients work with the same senior researchers from start to finish.
Jeana and Joe both began their careers at large global research organizations. Isurus was founded with the goal of providing a higher-touch, more collaborative experience for clients.
Jeana brings 20 years of experience conducting strategic market research with clients ranging from the Fortune 500 to startups. Her expertise spans technology, healthcare, education, energy, and financial services. Her work includes engagements focusing on market opportunity assessment, branding and messaging, sales effectiveness, and customer satisfaction.
Prior to founding Isurus, Jeana was an Associate Vice President at Research International and a Research Analyst at Cambridge Reports. Jeana started her career as a Research Associate at the Consortium on Financing Higher Education. Jeana holds a BA in Psychology from Wellesley College.
www.linkedin.com/in/jeanamcneilatisurus/
For more than twenty-five years, Joe has partnered with clients to think through complex business challenges, identify gaps in perspective, and apply research insights to strategic decisions. His work spans technology, industrial, and healthcare sectors.
Prior to co-founding Isurus, Joe was an Associate Vice President in the Technology Practice at Research International and a Senior Analyst at Matousek and Associates. Joe holds a BA in Business Administration from Worcester State University and an MBA from Assumption College.
www.linkedin.com/in/joeradwich/
– B2B Education Client
– B2B Professional Services Client
– B2B Technology Client
Isurus combines four strengths to deliver better research and insights for clients: Strong B2B and tech focus, customized project design and deliverables, the service and responsiveness of a boutique firm, and 25+ years of experience.
Independently verified reviews of Isurus are available on Clutch.
The best-fit projects for Isurus are strategic research engagements where clients need help making a decision, shaping the right research approach, and translating findings into clearimplications. Isurus supports many types of projects and client teams.
These projects involve:
We also support tactical studies such as customer satisfaction tracking, simple brand awareness, or high-volume win/loss analysis. On straightforward projects, Isurus and other firms are more comparable.
Isurus has completed 800+ engagements across B2B and technology markets. Many projects span more than one business question; for example, a market opportunity study may also include buyer needs, competitive perceptions, pricing expectations, and messaging implications.
Our experience includes:
When discussing a potential project, we can share relevant examples of our experience.
We assess capacity for new engagements on an ongoing basis. Timelines are discussed in project discovery and scoping. We provide candid assessments of our capacity and the expected timeline from kick-off to completion. Our client relationships are built on setting clear, accurate expectations and executing accordingly.
Isurus is resourced to handle typical B2B project scopes. We are typically not the right fit for very large studies (such as dozens of countries, thousands of B2B respondents).
All Isurus’ reports are proprietary to the sponsoring client: Prospective clients can request a sample deck that outlines the style, format, and level of detail used in our reports across different project types and methodologies.
Isurus’ analysis, report, and presentation are the primary project deliverables.
Clients hire us multiple times because Isurus provides actionable results, as attested to in our client reviews. Our projects are typically tied to specific decisions clients need to make, such as whether to continue investing in a new product concept, selecting which messaging theme to emphasize, or whether to change their bundling strategy.
The actionability of our results lies in reducing decision-related unknowns and predicting how the market will behave: If you build it, x% of the market would be likely to adopt it. Prospects are more likely to respondent to message A than to message B. A new bundle will/will not strengthen your position against a key competitor.
Our clients combine the data, insights, and our recommendations with their internal expertise, experience, and priorities, and decide on their tactical and strategic actions.
Our engagements begin with a conversation to understand:
Based on that discussion, you can determine whether it makes sense to request a formal proposal.
To start the conversation, call 617-844-1344 or visit our contact page.