Research partner of choice - 75% of our clients retain Isurus for multiple, repeat engagements

Business-to-Business Sectors

For over twenty-five years, Isurus has helped B2B clients understand and respond to business challenges.

We serve organizations across a range of sectors, including education, laboratory and scientific equipment, healthcare, financial services, software, and manufacturing. Our clients rely on research to gain an outside-in perspective on their markets. They recognize that long-term growth depends on understanding and meeting buyer needs.

In our work, we have seen the challenges that many B2B vendors face. They often sell highly technical solutions in categories where the status quo is difficult to displace. Some sell through channel partners and have limited direct contact with end customers. Decision authority can span functional users, engineers, executives, IT, and procurement. Perceptions of risk, confidence in the vendor, and internal accountability frequently shape outcomes as much as formal evaluation criteria. These are just a few of the challenges.

“They quickly assimilated into our company, culture, category, and competition. They are incredibly fast learners. They added value at every opportunity, and that’s not an exaggeration.”

– B2B Manufacturing Client

“Project management is table stakes, but Isurus was a true partner and collaborator with us on this project, asking questions to challenge our thinking and offering intuitive options to build our study.”

– B2B Manufacturing Client

“The way they delivered the final results to us was very helpful. They categorized the results in a way that made it very easy for us to make a decision.”

– B2B Manufacturing Client

Business Challenges

Clients rely on Isurus for insights that enable them to:

Understand Markets & Buyers

Size Market Opportunities

Evaluate Competitors

Manage Branding & Communications

Configure Offerings

Improve Customer Experience

Audiences Our Clients Serve

From new curriculum for educational publishers to packaging solutions for food and beverage manufacturers, Isurus supports clients serving a wide range of B2B audiences. Our research experience spans the following sectors:

What our experience means for you

Our experience, knowledge, and background enable Isurus to:

Build Knowledge

Rapidly build knowledge of each client’s business, sector, and target market

Provide Context

Bring a broader context to the analysis and interpretation of findings

Execute

Execute research within challenging segments and with hard-to-reach B2B decision-makers

Does Isurus have experience in my sector and customer audience?

Isurus has experience in many industry sectors and with many customer audiences. Founded in 2000, we’ve partnered with more than 200 clients on 800+ engagements across a broad range of sectors and business challenges. Isurus’ clients range from start-ups to Fortune 100 enterprises. For most engagements, we either have direct experience in the sector/audience or in an adjacent one.

This experience gives us a strong foundation for designing, executing, and analyzing the data for each project. It also enables us to:

  • Rapidly build knowledge about each client’s business, sector, and target market
  • Bring broader context to the analysis and interpretation of the data
  • Execute research within challenging segments and with hard-to-reach B2B decision-
    makers

Contact Us

Our success is built on long-term relationships with clients as organizations and individuals. We’ve had the good fortune to partner with hundreds of experienced and thoughtful strategy, product, and marketing professionals. Let’s start a conversation to see if we can help you.

Start The Conversation