SMB

Isurus has researched small and medium businesses (SMBs) for clients ranging from cybersecurity vendors to business insurance. We’ve explored:

  • How SMBs make decisions about the level and type of cybersecurity solutions they need
  • The buying criteria for data backup solutions and vendors
  • Market needs and perceptions of business liability insurance
  • The decision process SMBs use to decide which HR activities to manage internally and which to outsource
  • Messaging themes for office hardware, software and communication technologies
  • The tools and strategies used for digital marketing strategies
For years, Isurus has served as an extension of our own team on research initiatives of all types. When we engage Isurus, we know we’ll be pleased with the team, the research outcomes, and their superb partnership throughout the process.
General Manager for Strategic Marketing, Enterprise Software

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