Financial Services & Insurance
Isurus has conducted research across banking, insurance, and financial technology markets. Examples of our work include:
- Insurance needs among mid-sized banks and credit unions
- Cybersecurity evaluation criteria for financial institutions
- Messaging strategy for institutional audiences
- Buyer journey and persona development for real estate investors
Isurus stands out as being extremely focused on the client's business and the outcome that their work is driving toward. There is no ‘research for research's sake’ with their team, and I have come to rely on them as a real business partner.