Isurus has researched the healthcare sector for clients ranging from diagnostic equipment manufacturers to cybersecurity vendors. We’ve explored:

• Product messaging to laboratory directors to support the launch of a new real-time PCR assay
• Brand equity and competitive positioning for a global screening and diagnostic testing services provider
• Marketing strategy to support provider recruitment for a national healthcare delivery organization
• The competitive landscape for point-of-care analytics and decision support
• Market needs and perceptions of business liability insurance among large assisted living and nursing care facilities
• The buying criteria hospitals use to select cybersecurity solutions
• Market needs and buying criteria for practice management software among independent practitioners
• Market needs for staffing optimization solutions in large hospitals
• Brand perceptions among hospitals of specialty medical supply companies
• Buying criteria for fraudulent claims detection solutions
• Perceptions and preferences of hospitals among general practitioners when referring patients for specialty care