How will Higher Ed Adapt: Findings from our Research with Enrollment and Marketing Leaders
What do Higher Ed leaders have to say about the impact of COVID, disruption in their category, and evolving market strategy?
We interviewed marketing and enrollment leaders at institutions, as well as ed tech leaders and higher ed consultants. The research examined how institutional marketing and enrollment management functions view the shifts in the higher ed landscape, and the implications for recruiting and retaining students going forward.
The findings examine:
- How have student and parent expectations changed
- What is the longer-term strategy for virtual prospecting and recruitment
- What will be the pace and sequence of digital transformation for institutional marketing and enrollment management
Isurus partnered with branding and advertising agency WCM and Decibel Media to produce this research.