Isurus’ article on B2B buyer journey featured in Quirk’s Marketing Research Review

The February 2019 issue, focused on B2B market research topics, includes our article “Overcoming Inertia: How to understand sporadic customer journeys in low involvement B2B categories” . 

The article delves into how using market insights to explore the B2B buyer journey and decision process for low involvement categories, suppliers can separate themselves from competitors.

The Isurus team is honored that Quirk’s selected our article for the B2B issue in 2019, and made it the featured cover story.  Quirk’s Marketing Research Review is an industry-leading publication, and provide valuable thought-leadership for insights professionals, as well as product marketers and marketing professionals seeking research expertise.

Isurus’ article is based on more than 20 years of work on the B2B buyer journey.