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Marketing social business technology
Times have changed since 2000 when Wally remarked to Dilbert “I’m hoarding my knowledge in case I ever need it”. The MIT Sloan Management Review just released a new study, “Social Business: What are companies really doing?” that quantifies trends in adoption of social business initiatives and expectations for their future value.
Read MoreSatisfaction, NPS, Share of Wallet and other Holy Grails
At Isurus we believe that the best approach is to keep tabs on many facets of the relationships you have with customers and prospects and use these metrics to help inform business decisions rather than on managing around a set of high level metrics.
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