Search Blog
Using market research effectively in product development
In many product development organizations, new concepts are market-researched to the nth degree before being brought to market. And it is true that market research results can kill good ideas because, sometimes, people don’t know what they want until you show it to them. While all of these problems exist, market research can still play a critical role in getting new offerings to market more quickly and cost effectively. Here are two recommendations based on our experience at Isurus.
Read MoreSatisfaction, NPS, Share of Wallet and other Holy Grails
At Isurus we believe that the best approach is to keep tabs on many facets of the relationships you have with customers and prospects and use these metrics to help inform business decisions rather than on managing around a set of high level metrics.
Read MoreVanilla Installations
The February edition of CIO magazine profiles the Maple Leaf Foods, inc. decision to move to a “vanilla” installation of its ERP system as it merged the legacy systems from the 35 business units it had acquired over the years. This trend towards out-of-the-box installations is one that we have seen developing across sectors and organizations.
Read More