Isurus Observations

Is NPS a useful indicator of a target acquisition’s value?

Insights for the Next Recession

Over the past six-months economist have increasingly sounded the alarm about the recession just around the corner. Does market research have a role in helping companies prepare for this possibility? We think the answer is: Yes.

Six reasons customers churn in B2B markets

When B2B vendors see an uptick in churn, stakeholders generate multiple, sometimes conflicting, hypotheses about the causes: It’s because of a recent price increase. New competitors entered the market. Competitors offer a service or functionality that we don’t. Customers don’t recognize the value the company provides. While it is important to take fast action to stop the bleeding, you don’t want to invest time and resources in a perceived problem only to see little change in customer attrition.

Look beyond product for drivers of B2B satisfaction and value

Make better strategic investment decisions: Reduce decision bias in M&A due diligence

Isurus article featured in Quirk’s Marketing Research Review

Are customer compromises putting your product at risk?

Make Your B2B Brand Strategy Relevant to the Sales Team

How to discover the personal and emotional drivers for a B2B audience

Sporadic Customer Journeys in Low Involvement Categories