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"Research is a process where you can spend a lot of money and come up with zero. Isurus guides me quickly through the key decisions, helps me avoid the pitfalls, and makes sure I walk away with high-value implications."

-Vice President of Marketing, Enterprise Content Management System Provider

Enhancing forecasting with primary research

Businesses rely on forecasts to inform strategic and tactical decisions.  This Isurus Insights identifies opportunities to improve the overall accuracy and reliability of forecasts by incorporating primary market research data. Download the PDF

Branding in enterprise technology

Many B2B technology companies don’t invest enough in branding. Isurus’ experience conducting research in the category demonstrates that branding should be a priority for B2B technology marketers. Read this Insights to learn more. Download the PDF

Five questions to add to your win/loss program

Win/loss analysis is a process for evaluating why deals are won or lost, and typically involves getting feedback directly from decision-makers and/or influencers in the buyer's organization. This Insights recommends five questions to increase the value of your win/loss program. Download the PDF

Evaluating market adoption readiness

Despite the potential for increased effectiveness, efficiency and profitability, adoption of many business technologies falls short of expectations. This Insights discusses three common barriers to adoption and raises questions that can serve as a self-assessment exercise for evaluating your organization’s situation. Download the PDF

Five recommendations for effective B2B product messaging

Product messaging to B2B audiences needs to convey complex messages in simple but compelling terms. This Insights makes five recommendations that will help you in the initial stages of message development, when decisions about message content, benefits and value propositions are made. Download the PDF