Isurus Insights / Brand Management


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"Research is a process where you can spend a lot of money and come up with zero. Isurus guides me quickly through the key decisions, helps me avoid the pitfalls, and makes sure I walk away with high-value implications."

-Vice President of Marketing, Enterprise Content Management System Provider

Brand Management

Competitive differentiation mapping

Managing competitive differentiation and positioning against competitors are critical in gaining market consideration and winning accounts.  This Insights provides a systematic approach for mapping competitive differentiation in B2B markets. Download the PDF

Branding in enterprise technology

Many B2B technology companies don’t invest enough in branding. Isurus’ experience conducting research in the category demonstrates that branding should be a priority for B2B technology marketers. Read this Insights to learn more. Download the PDF