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Beyond Buzzwords: Making AI Matter to Your B2B Buyers
Using AI as key component of your messaging strategy will only add value if customers understand the value the addition of AI to your solution benefits them. In our research we find that most customers are not able to make this leap and connect the dots. For AI-related marketing to resonate with customers, it must go beyond the novelty of AI and demonstrate how it enhances the solution for the customer.
Read MoreHow to Name a Product: A Guide to Creating Effective Product Names
Naming a new product is a crucial step. A good name can communicate the product’s value proposition, differentiate it from competitors, and create a positive association with customers. But how do you find a name that meets these criteria and resonates with your target audience? That’s where market research comes in.
Read MoreThe limits of research and importance of judgement
Research data, especially quantitative data, can temp users and readers to go down paths the research was never designed for. The following are three recommendations to keep in mind when reviewing and sharing data from a research engagement.
Read MoreHigher ed sector disruptions: New research
What do Higher Ed leaders have to say about the impact of COVID, disruption in their category, and evolving their market strategy?
Read MoreBright spots in technology spending
Despite a relatively pessimistic outlook for the economy as a whole, most CFOs expect to boost their technology spend in 2012 by an average of 10%. The bulk of the spending will be in three distinct but related areas: mobility, business intelligence and cloud computing.
Read MoreVanilla Installations
The February edition of CIO magazine profiles the Maple Leaf Foods, inc. decision to move to a “vanilla” installation of its ERP system as it merged the legacy systems from the 35 business units it had acquired over the years. This trend towards out-of-the-box installations is one that we have seen developing across sectors and organizations.
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